Customers & analytics

Choose the correct store first. Dashboard totals, buyer/order records and contact-form messages serve different purposes.

Real Business dashboard with illustrative local demo figures. This capture shows Business navigation, not Individual finances or production revenue. Open full size.

1. Open Dashboard → Overview for a quick operational summary. Total products, Total orders, Total customers and Total revenue summarize store activity; they are not bank balances.
2. Open Orders and the affected order to inspect its buyer, payment and fulfillment context. Keep payment success separate from delivery status.
3. Open Contacts for incoming storefront contact-form messages. Name, email, subject, message and date describe an inquiry, not proof of a paid order or a complete buyer CRM.
4. Open Analytics and choose the relevant period/available filters. Compare like currencies and periods; check the environment before interpreting figures.
5. Use Settings → Payments for reconciled fees, holds and payouts. Revenue charts cannot establish bank eligibility.

Troubleshooting

A contact message does not create a payment. A paid order does not mean the money is in the bank. If figures disagree, check store, period, environment and whether a payment is pending/refunded. Do not export customer data solely to make a screenshot.

Related guides

Dashboard controls · Order workflow · Individual money