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SEO & Search Console

SEO does not start in Google Search Console. First, pages need accurate titles, descriptions, content, and canonical URLs; Search Console then shows how Google sees them.

Check:

  • SEO title;
  • SEO description;
  • favicon;
  • Open Graph image;
  • indexing setting;
  • clear product and category names/descriptions;
  • localized SEO fields when using both languages.
  • Favicon: square 1:1, minimum 64×64, recommended 512×512.
  • Open Graph: 1200×630.

For a Kordiva subdomain:

  1. add the exact HTTPS URL in Google Search Console;
  2. submit /sitemap.xml;
  3. inspect the home page;
  4. inspect important categories and products.

For a custom domain, use the real primary storefront URL and avoid multiple versions of the same URL.

  1. home page;
  2. important categories;
  3. important products;
  4. contact;
  5. shipping and returns;
  6. privacy and terms.

You do not need to manually request indexing for every URL already present in the sitemap.

In Search Console, monitor:

  • indexed and excluded pages;
  • indexing errors;
  • search queries;
  • impressions;
  • clicks;
  • CTR;
  • average position.
After a domain change

Re-check canonical URLs, sitemap, HTTPS, and redirects. The old and new domains should not remain as two independent primary versions of the same store.